TANGS - Transformation into a lifestyle fashion-destination


One of Singapore's best-loved shopping destinations, TANGS is a prominent player in the retail industry that constantly keeps itself abreast of new trends in Home, Beauty, Kids and Fashion to cater to ever-evolving consumer needs.

The Iconic Department Store has embarked on a huge programme to transform into a lifestyle fashion-destination.




Using our OCm² approach we provided:

  • Analysis and recommendations on product range including the launch of new ranges in line with customer segments
  • High-level analysis of customer segmentation and alignment of business to the market customer segment
  • A marketing plan with clear short-term and long-term targets for customer acquisition and retention
  • Creation of organisational structure, capabilities and KPI’s for each department with defined roles & responsibilities
  • Process improvement recommendations
  • Report into supporting services and partner companies to work with e.g. logistics and customer service

Business Model and 3-year P&L

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