F&F Omni-channel shopping experience
Looking to gain growth in an already competitive market, F&F clothing wanted to create a truly omni-channel shopping experience for customers, allowing them to view and order the entire range of products from within a store, get detailed information on products when browsing and create an integrated experience across mobile devices in store.
Rollout and optimisation of technologies across all omni-channel:
- Strategic Innovation for digital concepts in store
- Management and implementation of kiosks in stores with integrated ordering from ecommerce systems
- Implementation of tablet devices for staff to support shoppers
- Preparation for new store format – touch screens and digital signage