ACHICA: Offering customer-rich experience flash fales
ACHICA was members-only Flash Sale online business with £60m turnover selling lifestyle homeware, accessories and children's fashion. The company wanted to expand from one to seven business models and providing a truly customer-rich experience.
IVIS Group working with ACHICA to provide strategic consulting services and a platform solution to enable them to streamline their daily operational processes at the same time as driving domestic and international growth
- Extension of customer proposition to allow deeper personalisation and targeting to customers based on lifestyle
- Mapping the product definition to accommodate the different business models
- Rollout planning for international markets
- Promotional strategy for increased customer spending mapped to the various business models