Retailing as Continuous Dialogue in an Always-on World: Unlocking the value of your product information


When: Wednesday 27th June 08:30 am – 10:30 am

Where: Microsoft Offices London at 2 Kingdom Street Paddington, W2 6BD

A step-change approach to streamline the efficiency of your organisation, team expertise and cross functional alignment:

  • Combine business users expertise with machine-automation technology to streamline product management and merchandising tasks
  • Manage product information centrally with an on-demand service model
  • Harness control of product data management


Retailers and brand owners need to speak customers’ language across all touch points to generate higher sales, profitability and brand penetration

  • Expand market-share across categories, channels and regions while remaining relevant to customers through communication
  • Differentiate in a competitive retail convergence market – from suppliers to distributors and wholesaler
  • Collaborate effectively across the organisation and break down the cross functional silos
  • Achieve agility despite escalating IT costs and business complexity


08:30 - 08:45 Registration & Breakfast

08:45 - 09:10 Mike Lynskey – “Trends, challenges and opportunities in an always – on world”

09:10 - 09:35 Oriana Moufarrige – “From branding to trading, retailing as continuous dialogue”

09:35 - 10:15 Qusai Sarraf – “Step change approach – unlocking the value of product information”

10:15 - 10:30 Q&A


Mike Lynskey – Industry Lead for Retail, Microsoft

  • Specialist in helping retailers embrace digital transformation
  • Passionate about retail and innovation
  • Over 20 years in commercial management roles with brands across multiple categories

Oriana Moufarrige – VP Fashion & Luxury Goods, IVIS Group

  • A marketing leader specialising in luxury, brand image and international retail expansion
  • Wide spectrum of roles in Alexander McQueen, Selfridges and Harrods design, branding & marketing
  • Extensive experience across categories from high-end to high-street fashion

Qusai Sarraf – CEO, IVIS Group – Visiting Professor Peking University

  • Founded IVIS Group in 1994, a member of the 7-member team at inception in 1996
  • Created a number of innovative ventures and successful business models in Europe and SE Asia
  • Led business transformation programs in China for top fashion groups for the past four years

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