Assisted by IVIS Group, Tesco.com has enhanced promotions functionality to offer its customers the best online deals
Tesco.com recently opened e-commerce operations in Poland, Slovakia and the Czech Republic, and is working with multi-channel expert IVIS Group to create promotion-specific areas on each country’s website; recognising the strong offer-led culture around grocery shopping in the region.
Online promotions are linked to those in-store in real-time, so customers get the same deals however they choose to shop.
IVIS Group provides Tesco.com with product information and promotions management tools needed to customise offerings in each new local market. The Sonetto Retail Suite houses a powerful price and promotion management (PPM) platform, while product information management (PIM) technology provides the right information on the right products to customers in a timely manner.
“In central Europe, customers plan their grocery shopping around promotions – offers are the first thing they look at,” said Frans Falize, international director of Tesco.com. “We’ve created separate promotion areas that list all offers on our websites in Poland, Slovakia and the Czech Republic so it’s easier for customers to browse. These pages are hugely popular because promotions are embedded in the culture. IVIS Group’s technology and expertise is key in our international expansion and will help us continue to respond well to local requirements.”
Further online operations are due to launch in Thailand and Malaysia next year.