British retailers lead the world in multi-channel retailing and Direct Commerce recently asked Qusai Sarraf, CEO of IVIS Group, to contribute an article about multi-channel opportunities and how retailers can crack the formula for providing international customers with a seamless experience.
With an emphasis on China and South East Asia, where appetite for British brands is high, Sarraf highlights the localisation and customisation needed to ensure that diverse cultural tastes, shopping behaviour and legal requirements in international markets are taken into account.
The need to differentiate, innovate and propagate your business is crucial if you want to survive in the current climate, Sarraf maintains.
Published 6 times a year, Direct Commerce magazine provides readers with the latest sector news, actionable how-to articles, advice and opinions, along with viewpoints from thought leaders and industry experts.
To read the full article follow this link or download the PDF