Less than half of the UK’s leading retailers now offer a click and collect service, according to new research out today.
Only 44% of top UK retailers offer the service, which enables shoppers to buy or reserve on the web and collect in store, the IVIS Group’s first annual multichannel maturity benchmark report, Customer first, channels second, found. It also found that of those that do offer click and collect, 77% enable customers to use the service from both their web and mobile sites while 23% do so only from their websites.
The report analysed the performance of the top 50 retailers by turnover, across the five categories of grocery, department stores, clothing, general merchandise and home improvements.
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