According to a new report from the IVIS Group the top 50 UK retailers are failing to capitalise on technology and are offering consumers a service that just isn’t joined up.
Multi-channel is the big buzzword of the moment but the report shows the top retailers aren’t quite grasping the meaning of multi-channel. Just 44 percent of the top 50 retailers in the UK, by revenue, allow customers to order products online and collect them at the nearest store, despite multi-channel shopping becoming an increasingly popular purchase method.
Paul Bolton, Director of Product and Corporate Strategy at IVIS Group explains, "In-store and online crossover is a growing trend, but the number of retailers offering this service is low – even when taking into account that certain product types may not suit the click-and-collect model," said
"Retailers need to start thinking like shoppers. Running a unified operation means the customer gets the best experience." Paul Bolton, Director of Product and Corporate Strategy at IVIS Group