Marks & Spencer – China

Challenge

Marks & Spencer wanted to offer around 12,000 products across all ranges, complimenting the bricks and mortar stores. The business team wanted confidence that the experience for their customers as they offered a new channel through which to purchase was quick and reliable. IVIS Group assisted with the online rollout in China; working with the retailer to test technology, systems and the customer buying journey prior to launch

Solution

IVIS Group provided a team to assist Marks & Spencer’s omni-channel department with the extensive software testing before launch. Led by a member of the award-winning IVIS Global Testing team from Malaysia, the local IVIS Group China Team worked with Marks and Spencer to ensure integration, functional and end-to-end testing were successfully completed before launch.

"Road-testing the performance of software, functionality, integration with existing systems, and the behaviour of the system when making a purchase was crucial to the successful launch of Marks & Spencer in China,” said Paul Bolton, Director of Product and Strategy at IVIS Group. “Rigorous system testing is essential before making an online shop live to customers. Tmall is a big channel in China opening the Marks & Spencer brand to thousands of customers. A large percentage of online retail sales are made via this channel and it is important it works well".

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