F&F Omni-channel shopping experience

Challenge

Looking to gain growth in an already competitive market, F&F clothing wanted to create a truly omni-channel shopping experience for customers, allowing them to view and order the entire range of products from within a store, get detailed information on products when browsing and create an integrated experience across mobile devices in store.

Solution

Rollout and optimisation of technologies across all omni-channel:

  • Strategic Innovation for digital concepts in store
  • Management and implementation of kiosks in stores with integrated ordering from ecommerce systems
  • Implementation of tablet devices for staff to support shoppers
  • Preparation for new store format – touch screens and digital signage

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