The Retail Bulletin: Less than half of the UK's top retailers offer click and collect, according to new research

30-05-2012

A new benchmark report on multi-channel maturity has found that only 44% of retailers currently allow shoppers to reserve or pay for products online and collect in-store.

While 77% of retailers offering click and collect gave customers access to the service on both their web and mobile sites, 23% only offered it via their websites.

The research by multi-channel specialists IVIS Group analysed the top 50 retailers, classed by turnover across five categories - grocery, department stores, clothing, general merchandise and home improvement.  IVIS said the results showed that many retailers are providing an inconsistent customer experience across in-store, online and mobile channels.

 

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