New research has revealed less than half of the UK’s top sellers offer a click-and-collect service, providing an inconsistent multi-channel customer experience.
A new report from IVIS Group found only 44% of the UK’s top 50 retailers – spanning grocery, department stores, clothing, general merchandise and home and improvement – currently allow shoppers to reserve or pay for products online and collect in-store.
The research, which also looked at how mobile is linking online and in-store shopping, also found that 38% of retailers admitted they haven’t optimised their websites for mobile, whilst 54% claimed to have a mobile app.
Of those with a mobile optimised site or app, 84% have a store locator on the home page but over half don’t allow customers to check in-store stock availability before going shopping, said the report.
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