IVIS Group’s director of product and strategy shares his expertise in Internet Retailing’s Shopping culture in Thailand, China and Malaysia: how to sell in the Far East.

02-11-2012

This article focuses on how retailers can better understand the market in China, Malaysia and Thailand

Internationalisation is a big growth area for retailers. Recent research IVIS Group carried out found that almost a third (32%) of the top 50 UK retailers across five sectors are trading overseas in one or more countries, and a further 34% ship to international locations. Although offering delivery outside of the UK is a way to directly compete with local companies without having a local presence, individual shopping culture should be at the heart of a move into any new territory

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