ISN reported today, IVIS Group assisted Tesco.com in enhancing its promotions functionality to help central European customers get the best online deals.
Tesco.com recently opened e-commerce operations in Poland, Slovakia and the Czech Republic, and is working with multi-channel expert IVIS Group to create promotion-specific areas on each country’s website; recognising the strong offer-led culture around grocery shopping in the region.
Online promotions are linked to those instore in real-time, so customers get the same deals however they choose to shop.
IVIS Group provides Tesco.com with product information and promotions management tools needed to customise offerings in each new local market. The Sonetto® Retail Suite houses a powerful price and promotion management (PPM) platform, while product information management (PIM) technology provides the right information on the right products to customers in a timely manner.
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