IVIS Group Ltd CEO Qusai Sarraf will be speaking at the 23rd annual Singapore Retail Industry Conference (SRIC) on 16th October 2014.
Entitled “Change, Challenge, Prosper! Beyond Best Practices: Embracing New Technologies” SRIC 2014 is a two-half day event, with afternoon workshops, held in conjunction with Singapore’s National Productivity Month.
Mr Sarraf will deliver a talk on ‘5 practical steps to omnichannel’ and share from the company’s 20 years’ experience of transforming retailers into customer-centric organisations. He will also contribute to a panel discussion with retail experts and specialists including representatives from Oxford University Business School, Boston Consulting Group and Alibaba.
His workshop entitled “Customer Centric Retailing” will describe how multi-channel marketing, fuelled by customer centricity, is creating new business models whilst challenging existing ones. He will highlight how key stakeholders – brands, distributors and retailers - need to be transformed to survive in this rapidly changing world and the additional pressure points embracing a multi-channel model will create between them.
The annual Singapore Retail Association conference is an international retail event offering unparalleled levels of information, insight and networking opportunities. Whatever the size of their business, it gives retailers an insight into the industry’s future, and an opportunity to find the knowledge they need, the ideas that they want, and the solutions that they expect from industry leaders. The conference is being held at Suntec Singapore Convention and Exhibition Centre from 16-17 October 2014.