Econsultancy: Half of the top 50 retailers don't offer click and collect

31-05-2012

A survey by IVIS Group found that a quarter of the companies that do offer click and collect don’t extend the service to mobile customers.

Despite the importance of a joined up multichannel strategy, fewer than half of the UK’s top 50 retailers currently offer a click and collect service.

A survey by IVIS Group found that a quarter of the companies that do offer click and collect don’t extend the service to mobile customers.

Homebase’s head of multichannel Andy McWilliams recently flagged up the company’s reserve and collect tool as key to its online strategy.

McWilliams said this was essential for destination stores, as consumers expect to know if their chosen product is in stock otherwise they will look for a more convenient place to shop.

"Even if you think you’re a multichannel retailer, online and offline often act almost independently. You get different offers online vs. offline. They have to be the same, and communication has to be the same."

 

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